Vietnam’s modern trade sector has expanded rapidly in recent years, driven by rising consumer income and shifting shopping behaviors.

Vietnam’s ride-hailing is one of Southeast Asia’s most dynamic sectors. With Bolt’s recent foray into the market, it is poised for greater competition.

Vietnam's construction has become a cornerstone of its economic transformation, reflecting rapid urbanization and industrialization.

Vietnam's agriculture has great potential to aid Net Zero by 2050 but would need new technologies and global partnerships to reduce GHG emissions.

In 2024, Vietnam's wood products industry continues to showcase remarkable growth, despite challenges in the global market.

As Vietnam integrates further into the global economy, its labor must adapt to evolving demands driven by automation, globalization, and sustainability.

Tet Nguyen Dan, commonly known as Tet, is the most significant and widely celebrated holiday in Vietnam. As the Vietnamese Lunar New Year, it marks the arrival of spring and serves as a time for family reunions, honoring ancestors, and welcoming the new year with hopes for prosperity and happiness. The festive spirit of Tet is deeply rooted in Vietnamese culture, and one of the most fascinating aspects of the holiday is the shopping behavior of people as they prepare for the celebrations

Vietnam’s e-commerce market experienced remarkable growth in 2024, solidifying its position as one of Southeast Asia’s digital powerhouses. Driven by increasing smartphone penetration, a tech-savvy young population, and supportive government policies. As 2025 approaches and the future ahead, Vietnam’s e-commerce landscape is poised for transformation, sustainability efforts, and cross-border trade opportunities

The Vietnamese market for Japanese health supplements is experiencing significant growth, driven by rising health awareness and demand for high-quality products. Key categories include vitamins, beauty supplements, probiotics, and weight management products, with brands like DHC and Orihiro leading the way. Despite competition from South Korea, the U.S., and Australia, Japanese supplements stand out for their blend of traditional health principles and modern innovation

Vietnam's retail real estate market continues to evolve rapidly, fueled by economic growth and shifting consumer behavior.