Vietnam’s convenience stores have undergone a remarkable transformation in recent years, with the demand for modern retail formats has surged

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Vietnam’s modern trade sector has expanded rapidly in recent years, driven by rising consumer income and shifting shopping behaviors.

Tet Nguyen Dan, commonly known as Tet, is the most significant and widely celebrated holiday in Vietnam. As the Vietnamese Lunar New Year, it marks the arrival of spring and serves as a time for family reunions, honoring ancestors, and welcoming the new year with hopes for prosperity and happiness. The festive spirit of Tet is deeply rooted in Vietnamese culture, and one of the most fascinating aspects of the holiday is the shopping behavior of people as they prepare for the celebrations

Japan has established a significant presence in Vietnam’s retail market over the past few decades, reflecting the growing economic ties between the two countries.

Vietnam’s baby products market is experiencing significant growth, driven by rising disposable incomes, urbanization, and increasing parental awareness about child health and safety. Additionally, young families in urban areas are investing more in premium and high-quality baby products, reflecting changing consumer priorities.

Among the most notable trends is the increasing presence of Japanese supermarkets and stores across the country. Japanese retailers have successfully established a foothold in Vietnam's competitive market, offering a wide range of products, from food and beverages to household goods, cosmetics, and apparel.

Vietnam's clean food market is growing rapidly, driven by increasing consumer demand for healthier and safer food options.

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