Vietnam’s convenience stores have undergone a remarkable transformation in recent years, with the demand for modern retail formats has surged

この記事では、事業所の立地を選択する際の課題を分析し、企業が効果的に評価して意思決定を行うのに役立つアプローチを提案します。

Vietnam’s modern trade sector has expanded rapidly in recent years, driven by rising consumer income and shifting shopping behaviors.

Tet Nguyen Dan, commonly known as Tet, is the most significant and widely celebrated holiday in Vietnam. As the Vietnamese Lunar New Year, it marks the arrival of spring and serves as a time for family reunions, honoring ancestors, and welcoming the new year with hopes for prosperity and happiness. The festive spirit of Tet is deeply rooted in Vietnamese culture, and one of the most fascinating aspects of the holiday is the shopping behavior of people as they prepare for the celebrations

過去数十年にわたり、日本はベトナムの小売市場において大きな存在感を確立しており、これは両国間の経済関係の強化を反映している。

Vietnam’s baby products market is experiencing significant growth, driven by rising disposable incomes, urbanization, and increasing parental awareness about child health and safety. Additionally, young families in urban areas are investing more in premium and high-quality baby products, reflecting changing consumer priorities.

Among the most notable trends is the increasing presence of Japanese supermarkets and stores across the country. Japanese retailers have successfully established a foothold in Vietnam's competitive market, offering a wide range of products, from food and beverages to household goods, cosmetics, and apparel.

Vietnam's clean food market is growing rapidly, driven by increasing consumer demand for healthier and safer food options.

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