Outdoor Advertising Report 2016 Research Description: We conducted survey by using our consumer panel (Bean Survey) to understand about recognition and evaluation of outdoor advertising by Vietnamese people. Topic Vietnam outdoor advertising Objective Understand Vietnamese comprehension and their judgement about recent outdoor advertising types Sample – 1,155 respondents – People who have seen outdoor advertising within 1 month Research methodology Online survey Timeline Sept 29th, 2015 to Nov 9th, 2015 Questionnaires 12 questions, in which: – 3 main questions related to the topic to understand about: The frequency of seeing outdoor advertising types The judgement of every outdoor advertising types – 9 questions related to respondents information. Key Findings
Vietnamese Lifestyle Survey Report 2016 Research Description: We conducted survey by using our consumer panel (Bean Survey) to find out Vietnamese consumers lifestyle Topic Vietnamese lifestyle in general Objective Understand general activities of Vietnamese people and differences in behavior based on factors of location, gender, age and household income Sample •906 respondents Research methodology Online survey Timeline September 11th, 2015 to October 30th, 2015 Questionnaires 15 questions, in which •6 main questions related to the topic to understand about: – Activities participation – The most attractive promotions – Product or service advertisement – Evaluation on advertising channels •9 questions related to respondents information Key Findings of this
Banking Service Report 2016 Research Description: We conducted survey by using our consumer panel (Bean Survey) to find out Vietnamese consumers behaviour of banking service Topic Customer behavior of retail banking in Vietnam Objective Understand Vietnamese customer behavior in bank usage, customer’s future intention and effective approach to potential customers Sample – 1,323 respondents – People who have done any activities that related to banking service Research methodology Online survey Timeline Dec 28th, 2015 to Jan 25th, 2016 Questionnaires 18 questions, in which: – 10 main questions related to the topic to understand about: – Bank using behavior – Customer satisfaction & future intention – Approach to customers – 8
1. What is highlighted in this issue? In addition to the comprehensive analysis of the market itself, the issue covers a section of Vietnam Television Service Background that have significant impacts on the industry. B&Company also analyzes how the digital infrastructure and demographic features in Vietnam will likely create change the landscape of Television Service Industry in the next few years and various opportunities of foreign investment and sales in each portion of Television Service’s value chain: TV content, TV channel, TV broadcaster. B&Company’s analysis guides new entrants to acknowledge market entry model of each above portion. Finally, important lists which are consolidated for this report will offer contact points and
1. Project Overview The cross-regional “Brand Asia 2014” project is led by Nikkei BP Consulting aiming to evaluate among different region, major brands’ overall strengths, measure image trends, analyze customers’ perceptions and other factors that has influence on brands’ performances. It was conducted in 27 large cities of 12 Asia countries from December 2013 to January 2014 by 3 data collection methods: Internet survey, Street catch and Telephone. Within 100 researched brands, 60 global brands are commonly selected for 12 countries and divided into 10 industries: 1)IT/Electronic (IT/Electronic), 2) Food/Drink, 3) Internet-related, 4) Sporting good (Sporting), 5) Automaker, 6) fast-moving consumer goods (FMCG), 7) Restaurant, 8) Finance, 9) Clothing/Fashion items (Clothing) and 10)
* Researched area: Hanoi and Ho Chi Minh city * Time : 05/2009-06/2009 * Survey method : Face-to-face interview at appointed places * Target : interviewees aged from 20 to 60 Excutive summary* Demographic profile * Household finances * Media access * Personal consumption trends and lifestyle * Household durable ownership * Attitudinal trends The survey questionnaire is designed in 80 questions which are classified into different content categories. The report is available in the following forms: ・01 FULL REPORT (230 pages in English or Japanese – Hard copy and 01 CD Room (Soft copy of report + Original Input & Analysis Excel file) ・01