With the presence of many Japanese enterprises in Vietnam as well as its favorable business environment, Vietnam has emerged as a prominent destination for Japanese expatriates.

Market research (or “marketing research”) is not a new concept but is still not really understood and popular in Vietnam. In theory, market research is a process of collecting, processing, and analyzing information systematically to provide perspectives for managers and business owners, serving planning and decision making

Rapid spread of mobile device accelerated the expansion of mobile marketing